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Privacy Policy

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Privacy Policy

Your privacy is important to us, and maintaining your trust and confidence is one of our highest priorities. We respect your right to keep your Personal Information confidential and we understand your desire to avoid unwanted solicitations. We hope that by taking a few minutes to read our Privacy Policy, you will have a better understanding of what we do with the information you provide us and how we keep it private and secure.

We may periodically make changes to this Privacy Policy and will notify you of these changes by posting the modified terms on our website. In case of doubt, Personal Information we collect and hold is governed by the current version of this Privacy Policy on our website at the relevant time, we recommend that you revisit this Privacy Policy regularly.


What types of information does Alpha collect?

We may collect both personal and aggregate visitor information from our Customers and visitors to our website. The term “Personal Information” means information that can identify an individual or be identified back to an individual. Personal Information collected may include data such as:

The term “aggregate visitor information” a compilation of information that does not identify an individual such as:


How does Alpha collect my Personal Information?

We generally obtain Personal Information directly from you through application and other forms. We may also obtain Personal Information from other sources including your transactions with us, our Affiliates or others.


What does Alpha do with my Personal Information?

Alpha considers your information to be a vital part of our relationship with you. If you provide us with your Personal Information, we will use your Personal Information in ways that are consistent with the reason for which it was provided. We will not use your Personal Information for any other purpose without your consent. However, if you choose not to provide us with your Personal Information or wish to withdraw your consent for continued use of your Personal Information, we may not be able to provide you with the services you requested.


How we may use your Personal Information

For our everyday business purposes – such as to open and maintain your account, process your requests and transactions, provide customer service, and comply with legal and regulatory obligations.

Can you limit this usage? - No

Consent - Implicit

-

For our direct marketing purposes – To inform you about our products and services that may be of interest to you (please see below to limit the ways in which we contact you)

Can you limit this usage? - Yes

Consent - Explicit

-

Respond to your employment inquiries and applications – To evaluate your qualifications and complete required background and reference checks when you apply for an open position at Alpha.

Can you limit this usage? - No

Consent - Implicit


All financial companies need to share Customer’s Personal Information to run their everyday business, due to this Alpha is likely to disclose your Personal Information to our Affiliates located outside of the United Kingdom. We also use cloud data storage providers, which means your Personal Information may be stored on servers that may be located overseas. We will not disclose your Personal Information to overseas recipients without your consent unless we have taken reasonable steps to ensure that the recipient does not breach the Data Protection Act or the recipient is subject to a similar information privacy regime. In the table below, we list the ways in which Alpha may share your Personal Information.


How we may share your Personal Information

For our everyday business purposes – such as to process your requests and transactions, maintain your account(s), comply with legal and regulatory obligations, or request information from credit bureaus. This would include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

Can you limit this usage? - No

Consent - Implicit

-

For our marketing purposes – With service providers that we use to offer our products and services to you (please see below to limit the ways in which we contact you)

Can you limit this usage? - Yes

Consent - Explicit

-

For our Affiliate’s everyday business purposes – Such as to process your transactions, maintain your account(s), comply with legal obligations, or request information from credit bureaus.

Can you limit this usage? - No

Consent - Implicit

-

For our Affiliates to market you

Can you limit this usage? - Yes

Consent - Explicit


How can I limit what is shared or opt out of promotional communications?

To limit our usage or sharing of your personal information, please contact Alpha to change your preferences. Please note, you may continue to receive marketing information in regular account mailings and statements. You may also be contacted to service your account or participate in surveys. If you have an assigned client manager or team, they may continue to contact you to a ssist you in managing your portfolio or account relationship. You may 'opt out' of receiving any promotional communications either by choosing to opt out where such option is made available in emails you receive from us, or at any time by sending an email to support@alpha-capitalmarkets.com. Please allow seven (7) days for your request to be processed.


What happens when I limit sharing or usage of an account that I hold jointly with someone else?

Your preferences for sharing and usage of your Personal Information will apply individually unless you tell us otherwise. Any account holder may express a privacy preference on behalf of the other joint account holder(s).


How do I access and update my Personal Information?

In order to provide high quality customer service, it is essential for you to provide Alpha with accurate and complete Personal Information and inform us of any changes in a timely manner. We will periodically ask you to review and update your Personal Information, but you may request access to and/or update your Personal Information at any time by contacting Alpha. Please note if Alpha is unable to verify the accuracy of the information, Alpha may be unable to make such updates/changes to your Personal Information as requested by you. If you wish to get access to your information, please write to us. We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you.


How long does Alpha keep personal information?

Alpha keeps your Personal Information on file. If you wish to have your Personal Information removed please contact Alpha. We are required to keep some Personal Information for a minimum period of time to meet our regulatory requirements. When Alpha is no longer required to keep your Personal Information, it is either securely destroyed or made anonymous.


What does Alpha do to protect my Personal Information?

Alpha has implemented multiple physical, electronic and procedural safeguards in compliance with applicable laws and regulators to guard your Personal Information from unauthorized access, alteration, or premature destruction.


Does Alpha use Cookies or other tracking technology?

One of the ways that we gather information about visits to our website and our Customers use of our applications is through cookies. Cookies are electronic files recorded by your browser that retain information about your website visits on your computer. We use cookies to:

We do not use cookies to store or transmit any Personal Information without your explicit consent. We use three categories of cookies:

In addition, cookies help us manage and monitor internet traffic from third-party websites to ours as well as which areas of our websites are used most often and for how long. We may provide this type of aggregate information to non-affiliated application service providers that compile statistical or other information for us. This feedback and analysis allows us to continually update our websites. You can block cookies by changing the settings on your internet browser or through the use of software programs specifically designed to block cookies. You should be aware that by blocking cookies or using certain security software settings that these actions may prevent you from logging into your accounts or limit your online activities.


Does this policy apply to third party websites?

We may partner with reputable third party companies that help provide additional products and services or information to you online. These third parties are always subject to a detailed evaluation process to review their relevant business practices however they may have different online disclosures, including security and privacy practices than Alpha. Be sure to review their respective disclosures and policies.


Disclaimer

The services offered by Alpha operate 'AS-IS' and 'AS-AVAILABLE,' without liability to Alpha of any kind. We are not responsible for events beyond our direct control. Because of the complex and constantly changing nature of our technology and business, we cannot guarantee nor do we represent that there will be error-free performance regarding the privacy of your Personal Information, and we will not be liable for any indirect, incidental, consequential or punitive damages relating to the use or release of personal information.

Last Reviewed: January 7, 2016